Welcome to Brazzen
Now that you are a dealer, we want to help you succeed. There are a few things that you need.
1. Business Cards & Letterhead
Brita will create these for you, let her know what name, email, phone number and address you would like on your business cards and letterhead. Once you receive the digital files, review the information to make sure everything is correct. When you are happy with it, send the files to your local printer to be printed. View the business card (they are two-sided) and letterhead below:
When you receive your first container you will get some printed materials including product brochures and teardrop banners. Here are the teardrop banner images below:
2. Marketing Materials
If you would like any marketing materials, just email Brita what you would like and she can make them for you. All the marketing materials can be printed locally by you, but we will create all the flyers, brochures, car magnets and anything else you need for free, we send you the digital file. Here are a few examples of marketing materials:
3. Personalized Website
Once you order your first container, we list you on our website where people can find your information. (View Below)
We can build you a website within our website, or you can create your own website. If you create your own website, send us the link so we can link it to your distributor tab. Email email@example.com for any website changes.
If you choose to have the website with us, you can work with Brita to personalize the site, adding featured products, and any other information you would like on there. When you get your products setup, take some pictures and send to Brita to put on the site. You will have a link to share with your customers, for example: https://www.brazzen.com/spanish-fork
It's nice to put the products you have on the featured products page, so people know what you are selling. Once you get your inventory, let Brita know what products you would like in this section.
4. Advertising & Newsletters
We send newsletters out to over 1000 cattle/horse and sheep associations, clubs and stores. If you need newsletters, brochures or other advertising materials, let Brita know and she can create them for you. Sending Newsletters to farming groups or other farm related contacts is a great way to get your name out there.
5. Local Classified Listings
In Utah we use KSL to advertise products, you can list up to 5 listings for free. Look into your local classified ads like Craig's List.
6. Social Media Advertising
Being a part of Brazzen, we already do advertising on Facebook and Instagram. When people call or email us to buy products, we refer them to the nearest dealer.
It is a good idea for you to setup your own social media platform for your Brazzen business, FB is a very good tool to setup in your area. Make sure when you are advertising that you always put the Brazzen name first, for example: Brazzen Spanish Fork. It is good that people can see your online presence. Feel free to ask Brita for help setting up your social media accounts. Here is a sample FB ad below.
Here is a link for help Advertising on Social Media: www.brazzen.com.au/social-media-tips
Google Adwords is the online advertising platform through Google, where Advertisers can target users across two main networks – the search network, and the Display network. The search network refers to pay-per-click advertising, in which advertisers bid on keywords that are relevant to their business and have a chance to display their advertisements to users who enter those keywords into Google as part of a search.
We have been running specific Adword campaigns to help spread awareness of the Brazzen brand and also target areas where are dealers are to help them get more customers. If you you decide to do Adwords, it’s good to target your area.
8. Updated Brochures & Products
Here are the most updated brochures, we no longer have set pricing so we don't send out a price catalog
9. Dealer Newsletters
These newsletters are sent out to our dealers to give updates and answer a lot of questions that come up. Click to download.
Some of our dealers have been to some fairs and shows to sell their Brazzen gear. This has been very successful for them. Make sure to check your local fair schedule so you can get booked into shows for the year.
11. Unloading Link
Here is the unloading link for your reference: www.brazzen.com/unloading-instructions
12. Filling the Containers
When you place your orders we need to make sure the Containers are very full. The way we ensure it is full, is we need to be able to slot in panels to slot down the rails of the 12 foot long panels. When we have one stack of 12 foot panels laying on top of each other on the pallets we can slot in all panels that are not as long, like 10’ 8’ 6’ panels and even gates through the rails. Another very common panel we put in are the Sheep panels and the Budget Horse Corral panels.
13. Setting Up Products in your Yard
This is important so people can come and see and use the equipment. People might come to buy a corral but also can then see other products you have like Horse stalls or Feeders. The gear set up has to be kept clean and in working orders. Make sure the slam latched all works, check out the video below.
Have all the area around the setup all clean and make sure the grass is mowed and no weeds all over the place.
Some of the products will need a little bit of assembly, since they all come flat packed. Here is a link to assembly instructions that will be updated periodically: www.brazzen.com/assembly-instructions
14. Knowing Your Products
Learn all the products and know the sizes the thickness. Clients will be asking you the gauge of the rails and the tubes. They will want to know about the galvanizing and you need to explain the features of the panels with the oval rails. It is very strong when pushed down when a hoof of an animal pushed down on it or the cowboy climbing on and over it. When pushed against it also flexes more, because the oval rail is flat on the side of the rail it is more friendly when the animal or the cowboy is pushed against it. All the panels are pinned together with rattle proof gromit’s in each pin clete and there are holes in the panel's feet if you would like to peg them down.
You need to make sure you know all about your products how it works and the advantages.
15. How Pins Work
Here are a few pictures of how to use the pins.
16. Sell Packages
A great way to sell your products are packages. It could be a corral package or a cattle yard package. Maybe it's a chute and scale package or a hog yard package. Discount your items to make it a good valued package and this takes away from discounting individual products that can impact other Dealers.
Hobby Chute Package
Just $1,365 for the Chute and/or add the 2 Alley ways.
Consisting 2 x Alley Bows and 4 x 8 foot long 4 rail premium Panels for $600.00 and the scales for $800 if you buy a combination of the above or buy the lot for $2500.00
$1365 Price includes head bale, slide gate and two yard panels.